1. Who We Are

Guitar Dreams Limited (“Guitar Dreams”, “we”, “us” or “our”) is a private limited company registered in England and Wales.

• Company name: Guitar Dreams Limited
• Company number: 16570479
• Registered office: Brookfield Court, Selby Road, Garforth, Leeds, West Yorkshire, LS25 1NB, United Kingdom
• Directors: Anthony Cull and Andrew Mclaughlan

We organise premium guitar retreats, concerts, live events and music education experiences. In connection with these services, we collect and process personal data.

For the purposes of UK data protection law, Guitar Dreams Limited is the data controller of the personal data described in this policy.

You can contact us at:

• Email: [email protected]
• Telephone: +44 7484 425 852

2. The Personal Data We Collect

Depending on how you interact with us, we may collect:

• Name
• Email address
• Telephone number
• Country of residence
• Billing address (for event bookings or purchases)
• Information submitted via application or registration forms
• Dietary requirements or accessibility information (where relevant to events)
• Payment information (processed securely via third-party providers; we do not store full card details)
• IP address and device/browser data
• Website usage information collected via cookies and analytics tools
• Communications you send to us

We do not knowingly collect personal data from anyone under the age of 18.

3. How We Collect Your Data

We collect data when you:

• Subscribe to our mailing list
• Enter a giveaway or promotion
• Apply for or book a retreat or event
• Purchase tickets or services
• Contact us by email, phone or social media
• Visit our website (via cookies and analytics technologies)

4. How We Use Your Data

We use personal data to:

• Administer events, retreats and promotions
• Process bookings and payments
• Communicate important event information
• Provide customer support
• Send marketing communications (where consent or lawful basis applies)
• Improve our website and services
• Comply with legal and regulatory obligations

5. Legal Basis for Processing

Under the UK GDPR and EU GDPR, we rely on:

• Consent – for marketing emails and promotional communications
• Contract – where processing is necessary to fulfil a booking or purchase
• Legitimate Interests – for operating and growing our business and improving our services
• Legal Obligation – for tax, accounting and regulatory compliance

You may withdraw consent for marketing at any time using the unsubscribe link in any email.

6. Marketing Communications

If you subscribe to our mailing list, enter a promotion, or register for an event, we may send you marketing emails about Guitar Dreams events, retreats and related content.

You may unsubscribe at any time. Unsubscribing will not affect essential communications relating to bookings or legal obligations.

We do not sell personal data.

Where a promotion or sweepstakes is co-sponsored (for example with TrueFire Studios, LLC), and you expressly agree, your email address may also be shared with that partner for their independent marketing communications. Each organisation operates its mailing list separately and you may unsubscribe from either at any time.

7. Sharing Your Data

We may share your personal data with:

• Email marketing platforms
• Payment processors (e.g. Stripe or equivalent)
• Website hosting providers
• Event technology providers
• Professional advisers (legal, accounting)
• Co-sponsors or partners where disclosed

All service providers are required to process data securely and in accordance with applicable data protection laws.

8. International Data Transfers

Some of our service providers or promotional partners may be located outside the United Kingdom.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

9. Data Retention

We retain personal data only for as long as necessary:

• Marketing data is retained until you unsubscribe or request deletion.
• Booking and financial records are retained for six (6) years to comply with UK tax and accounting obligations.

When data is no longer required, it is securely deleted or anonymised.

10. Your Rights

Under data protection law, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to certain processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact us using the details above. We may request identity verification before responding.

11. Cookies

Our website uses cookies and similar technologies to:

• Enable core website functionality
• Analyse site traffic
• Improve user experience

You can control cookies via your browser settings. Disabling cookies may affect site functionality.

12. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

While we take security seriously, no internet transmission is completely secure. If you believe your data has been compromised, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the updated date clearly shown.